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He puts fashion and commercial in the right spot light, passion is his secret for success. His reputation only is evidence what a passionate photographer he is. His photographic shoot was nominated for the cover of the MM-layout, has already been represented in the book "Eye-Catcher - Germany's Best Photographers" and is since 2009 a BFF member. His clients list speaks for itself - from names like AOL and BMW to bands like Silbermond.With a degree in marketing and sales economy, he explored his love for photography as an artistic outlet, starting 18 years ago, but gradually over the past 5 years it has become his profession.Without his motto Yerlikaya would be probably still in the management of corporate groups and the world would be missing a talented photographer. His guiding principle is simple but memorable: "Each second passed is a new chance to change your life." From a report in the MM