HRSIMRN SINGH : THE BIOGRAPHY.
Long, long ago, in the year 1990, when the world was waiting to be liberated from its daily thoughts and after-thoughts, in a small town of Himachal Pradesh, Mandi, a little brat was born “Hrsimrn Singh”. A Cre8ive Designer, Film Maker & Advertising Photographer.
Old School Training Meets the Digital Age
He was enrolled in the best school in his area. In between his Schooling, He pursued his love and adoration for computers that he had developed through his parent business. Twist of fate and interest, He took up graphics and designing and have made a hobby out of it. That time computers became a viable tool for visual and graphical communications; he was hard at work mastering the basics. Fundamentals such as anatomy, life drawing, perspective, fontography, color theory, and layout were stressed along with developing proficiency with such tools of the trade as ink, pen, pencil, paint and brush. Along the way He also developed an interest and expertise in photography, graphics, product package design, web design, television and video production. He first used the camera in the age of 12. He has an excellent knowledge of almost all graphics and editing applications in both Macintosh and Windows platforms with years of experience for each of them. He graduated from Punjab University with a Bachelor of Commerce. He never took any course or training, he himself by experimenting learned web designing and excelled in it. Done his 1st Commercial web project in 2006 for an US based Company and done 183 websites till date.
Time to be Professional
On 26 April, 2009 he formed a company named “DreamCraftz Mediatrics” a company based in Chandigarh done its 50+ projects having 40+ clients in its 1st year of business and made a good name in graphics and advertising industry, providing branding and identity services for aggressive startups and established companies on the move. But this experience goes far beyond your typical logo, business card, letterhead and stationery design packages. The Company also got popularity in Event Management Industry specialized in event promotions. Some of them are DU Fest 2009, Sukriti 2010, I AM MODEL 2010, Sukriti 2011, Sashakt 2011, WINTER CARNIVAL 2012 & Mr. & Miss. Super Model 2012. As known for excellence for his cre8ive skills. He has done Graphic, Web, Interior, Exterior, Fashion, Visual and every type of designing. So people call him as a Creative Designer. Few of major clients are Avalon Immigration Inc. Canada, G&G Consultancy, USA, Bharat Music Academy, Chandigarh, Sarhand Foods, Mumbai, Innovaction Events, Chandigarh and the list goes on.
In the past few years, he has branched out into film and television to direct commercials and videos. His understanding of Concepts and Design and his unique editorial style enable Hrsimrn to understand conceptualise and create a masterful image. This has gained respect with Art Directors and editors alike, add into this the ability to Post Produce & Retouch images to a high level and you have an edge over many other advertising photographers that took him to the advanced stage in a very shorter period of time. Recently, with a great support of his parents, he expanded his business and sub-divided into four divisions and branches. THE MICRO HOLLYWOOD Studio is a film making & post production studio, he started it with his dream to produce and direct Hollywood style movies and video productions in India, equipped with specialized technology from Germany. NOTYi Photography is the 2nd branch for Professional Photography services. Brand Cre8ive is brand for your Branding and Advertising Needs. Last but not the least, GLAMFLAME a models/talent directory to provide platform to the young talent of our surroundings.
So Now “DreamCraftz Mediatrics” is out with The Group of Media Companies.
The Result: More Than Just Pretty Pictures
(A Conversation with Hrsimrn Singh)
He said, “The Businessman take his business seriously and so should his designer. I understand that clients are not just interested in a pretty picture, they are looking for results. And these results are generally measured in rupees. But these results don't happen by accident. This is why i demand as much from my clients as I demand from myself. I'll ask the hard questions that every business needs to answer to be successful; what is client’s value position, who are their customers, who are their competitors, and how will they differentiate themselves. I may also ask them if they intellectual property is clear of trademark infringements, if they have filed the necessary patents, if they have secured the best possible domain names, if they have your die lines ready, and who will be handling your printing. And this is just a starting point. If they don't have all the answers, don't worry, that's perfectly normal. I will guide them through the process. Only then can we get down to business and create the most compelling, evocative and brand aware solution to your needs. ;)”
With a solid foundation in the classic arts supporting his career in digital content creation, He can take your project from a simple thumbnail sketch or idea to a fully integrated, fully formed product. This provides his clients the assurance and peace of mind that no matter what unexpected changes occur, or which direction or medium their project might take, he have the experience and skills to see them through and deliver their project on time and on spec.
Interviewed & Article by : Aarti Arora