Florian Rathcke indulged his greatest interests of design, art, illustration and photography has always been. After the publication of his book 'Der Blinde Gott' (1998) he studied visual communications and graduated in 2005 as a graduate communication designers including a Bachelor Degree (UK). Even as a student Florian Rathcke was regularly booked as a freelancer by the renowned Hamburg based advertising agency 'NordPol'. After that, he initially worked as a graphic and motion designer for a media publisher, then as art director for various agencies. During this time he worked for brands and companies such as Renault, Hapag Lloyd Cruises, Strauss Innovation, DE-VAU-GE Gesundkostwerk and Logocos. Currently, he is using his skills as a creative director at p und r medienservice in the areas of print and online sales, particular for clients such as IMPRESSIONS and Conley's. He developed particular strategic approaches and uses his expertise in the field of digital publishing.