Scott Leonard

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The Model Fiasco

Published May 28th, 2012

We've all had the pleasure or displeasure of working with models. In my case this consists in mostly amateur aspiring models. The question then to ask is who should pay?

Where I am from models seem to be use to getting shoots for free, and when i say free I mean 100% free. Whether they have experience, been published, have adequate wardrobe, and makeup... Unfortunately, for myself I also live in an area where there are a lot of creepy old men photographers who would do anything to get a young 19 year old female half (or completely) naked in front of their lens. These GWC photographers aren't trying to get published, make money, or become better photographers. In most cases their images are over edited (super smooth skin) or under edited... The sole purpose of their voyage is procure in "procuring" (pun intended) young, and defenseless female aspiring models.

To my understanding, the way fashion photography for models should go is as follows. People who want to become models but have ...

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Importance of marketing

Published March 11th, 2012

In order to become a popular photographer and not only that but to make money as well, you must become endowed in the techniques of marketing. One of the most important factors of having a strong photography brand is the watermark. You want to have a watermark that catches the eye but doesn't ruin the picture; something with information that can be used to contact you for future business.

Since this is such an important aspect of photography I have decided to change my watermark to something a little more professional and corporate looking... I have decided not to add a URL but a phone number instead, because I am more interested in grabbing local business and even if someone from another location sees my watermark they can still make a phone call and contact me... a phone number opens more doors than a URL. Please let me know what you think of this new logo/watermark thanks.

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To be a photographer

Published January 29th, 2012

When you walk through the streets, 300mm in hand; pointing, snapping, flashing... People look at you like you are insane, they stare, they wonder, they tease. If only they could see the image you captured, that final product. Then they would understand; the obvious doesn't make for good art, the unusual does.

This is what separates the people who's camera uses them, and the people who capture art through a camera.

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