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It is argued that sexual objectification is a form of sexism. Some countries, such as Norway and Denmark, have laws against sexual objectification in advertising. Nudity itself is not banned, and nude people can be used to advertise a product, but only if they are relevant to what is being advertised. Sol Olving, head of Norway's Kreativt Forum, an association of the country's top advertising agencies explained: "You could have a naked person advertising shower gel or a cream, but not a woman in a bikini draped across a car." Model is Vera Andrukhova.