Garzê, a Tibetan autonomous prefecture of Sichuan province is being subjected to serious urban development. There are prospects to cover the wild terrain with hotels and highways. Despite altitude and climate, there is a strong Han presence in the area, not excluding a heavy-handed Chinese police authority ready to deter civil unrest.
Many roadside billboards can be found along the roads and motorways. They promote the PRC's predictable propaganda, encouraging the indigenous to "abandon their gypsy lifestyles" and embrace modernity once and for all. The Tibetan elderly convey disinterest rather than enticement when considering the prospect of commerce and consumer goods. Younger generations are easily more susceptible to the conveniences of easy money, automated vehicles, and high tech devices, implications of foreign investment and consumer goods.