It is a perennial, hardy in USDA Zones 7-11. It can be grown as an annual in areas where it is not winter hardy and will bloom in the first year when grown from seed. Its long internodes give it a sparse appearance but allow it to intermingle and coexist with other plants. The flowers which appear in mid- to late summer, are very attractive to butterflies, and provide nectar for native bees and many beneficial garden insects.
This species grows best in a well-drained soil. It prefers full sun to partial shade and needs regular moisture. It has a reputation of rarely being attacked by insect pests, but may be susceptible to powdery mildew. V. bonariensis is commonly grown from seed which germinates readily without pre-treatment, but can also be propagated from herbaceous stem cuttings.