En algunos países de Hispanoamérica existe la costumbre adoptada de los españoles de que los niños (y por extensión los mayores) reciban regalos de los Reyes Magos, bien en la víspera, es decir, en la noche del 5 de enero, o la mañana del 6 de enero (Argentina, México, República Dominicana, Puerto Rico y Uruguay).
Western Christianity celebrates the Magi on the day of Epiphany, January 6, the day immediately following the twelve days of Christmas, particularly in the Spanish-speaking parts of the world. In these areas, the Three Kings ("los Reyes Magos de Oriente", also "Los Tres Reyes Magos" and "Los Reyes Magos") receive letters from children and so bring them gifts on the night before Epiphany. In Spain, each one of the Magi is supposed to represent one different continent, Europe (Melchior), Asia (Caspar) and Africa (Balthasar). According to the tradition, the Magi come from the Orient on their camels to visit the houses of all the children; much like Santa Claus with his reindeer, they visit everyone in one night. In some areas, children prepare a drink for each of the Magi. It is also traditional to prepare food and drink for the camels, because this is the only night of the year when they eat.