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The Daimler Company Limited, until 1910 The Daimler Motor Company Limited, was an independent British motor vehicle manufacturer founded in London by H J Lawson in 1896, which set up its manufacturing base in Coventry. The right to the use of the name Daimler had been purchased simultaneously from Gottlieb Daimler and Daimler Motoren Gesellschaft of Cannstatt, Germany.

The "Daimler Fifteen", was a saloon car at the low end of this manufacturer’s range, announced in September 1932. It was the first Daimler product for more than two decades with an engine that breathed conventionally through poppet valves. Conventional valve gear had now been so improved the former advantages of the Daimler-Knight sleeve-valve technology were superseded. The car's name came from its tax rating of 15 hp. This new Fifteen was the first Daimler to be offered at less than £500 (700 $) at that time.

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