Notting Hill is an area in London, England, close to the north-western corner of Kensington Gardens, in the Royal Borough of Kensington and Chelsea. It is a cosmopolitan district known as the location for the annual Notting Hill Carnival, and for being home to the Portobello Road Market.
Notting Hill has a contemporary reputation as an affluent and fashionable area; known for attractive terraces of large Victorian townhouses, and high-end shopping and restaurants (particularly around Westbourne Grove and Clarendon Cross). A Daily Telegraph article in 2004 used the phrase the 'Notting Hill Set' to refer to a group of emerging Conservative politicians, such as David Cameron and George Osborne, now respectively Prime Minister and Chancellor of the Exchequer. However, the large houses have also provided multi-occupancy rentals for much of the 20th century. Caribbean immigrants were drawn to the area in the 1950s, partly because of the dubious practices followed by the landlord Peter Rachman, and became the target of white Teddy Boys in the 1958 Notting Hill race riots.
Notting Hill has had an association with artists and "alternative" culture since its development in the 1820s. There are also areas of deprivation to the north, sometimes referred to as North Kensington, or Ladbroke Grove, from the name of the street.