We woke up to a wet, windy and downright cold morning on this particular day of shooting; not quite what we had planned for given the "Summer" creative brief. However, we moved the trail running shoe up in the rotation and went to work in the muddy, harsh environment to create something unique for those hard core runners out there.
I love to explore with the element of water in sports, and shooting running is no exception. As a trail runner, and particularly for those endurance athletes, training can be beautiful or it can be downright miserable. Weather often plays a big part in that equation. Those athletes that stick it out in even the toughest conditions find that extra gear when it comes to race day. We worked to capture that spirt here. Get out! No Limits! Run, Run, Run!