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Simply Kiddos was born out of a sincere love and admiration for the smaller folks and their families that enter our lives. Who are we? Wilfredo Valle, is the primary and sole photographer for Simply Kiddos. His background in the public eye extends as far back as 1988 when Wilfredo as a kid was a volunteer police cadet for the SFPD explorer program. Eventually after high school in 1993, Wilfredo would join the BART police department and in 2008 he would retire as a Community Service Officer. His 15+ years in the public eye and serving people has taught him the value of trust, honesty and patience. It was soon after his retirement that he went on to realize his gifted creative eye. He soon enrolled at the Academy of Art University in San Francisco and in 2011 completed his BFA as a Web + New Media Designer with a focus on portrait photography. His background and experience with people seemed to be the right fit as he would assume his chosen role as a portrait photographer. Wilfredo’s design background affords him a unique style and the ability to become creative in ways many photographers have yet to discover. In late 2011, Wilfredo had a revelation – he absolutely loves making parents smile with iconic and timeless portraits. When he married Susy in 2006, he married into a large family – nephews and nieces abound. As such, his personal library and subsequently his signature & style was born. While Wilfredo still loves design and frequently finds himself designing for various mediums, his true passion lays with his camera and the kids he’s able to photograph and share with the parents. Susy Valle, comes from a very humble upbringing, born in the US, moved to Mexico and returned to the US, she’s one of 10 siblings and countless of nephews and nieces. Along with her work here at Simply Kiddos, she works full time for a construction agency as a construction coordinator. Her background in management and coordinating lead her to lead any and all public relations as they relate to Simply Kiddos. She’s passionate about great design and enjoys watching documentaries that deal with home development & improvement. When she is not working her full time job or coordinating efforts for Simply Kiddos, you will find her spending time with her husband and the many nephews & nieces that surround them. Between Susy and Wilfredo, you have a company that prides itself on family, trust and simple good wholesome values. Simply Kiddos believes that photos aren’t mere images of that time – instead we believe they are timeless, iconic moments meant to be captured and shared for all of time. Simply Kiddos On Location in San Francisco & Los Angeles