"When you make a picture... first, ask, 'what does the subject matter express?' Then, ask, 'how does the subject express it?' Answering these two questions, in this order, is the first step in deciding how to compose a photograph. The purpose of good composition or visual design is to let the subject matter express the subject in your photograph..."
-Freeman Patterson, "Photography and the Art of Seeing"
Just say NO to HDR.
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