In 2009, Alex dove into Photography. However, this wasn't his first time, his parents owned Photographic labs in Sydney, where he spent much of his teenage years after school & during holidays helping/working. These years of experience led to a high proficiency in camera & photographic equipment control, as well as film processing, printing and other related skills. It's this solid grounding which allowed Alex to now concentrate on artistic composition, lighting, timing, feel and most importantly, allowing him to be spontaneous, free flowing and intuitive in his approach...
Never one for taking things slowly, only months into this new obsession, he was already exhibiting a selection from his work ‘Almost Famous’ at a Mayfair Gallery. Today he shoots for various Magazines, Brands, Companies, Music & Fashion Labels, both in London and abroad. Whilst he is recognised for his 'Quirky, often Edgy' Children's campaigns, and incorporating a 'raw/street documentary' style to his fashion editorials, Alex is always closely studying the Masters of past & present, and is most passionate about 'Social Documentary & Art Photography' of which he is currently working on two personal projects...
Feel free to contact him with any queries.
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London, United Kingdom