Blog header

Land Rover Story Challenge

Published by Diana Tula · October 15th 2012

Land Rover is known for their ‘go anywhere’ spirit – going above and beyond designing iconic vehicles with genuine capability and composure. We’ve teamed up with Land Rover USA to bring you a contest that can take you anywhere. All you have to do is follow the brief, unleash your creativity, take amazing photos, publish a story on your 500px page and win.

Winners will receive a photography contract of $10,000 USD, a $2,000 USD travel stipend, ample promotion from Land Rover North America through Land Rover USA social media channels, be interviewed by Land Rover, and get their work featured on Land Rover digital properties and potentially advertising. Challenge is open to US only and you must be 18 or older to enter.


Choose a quote or mantra that inspires you and relates to the Land Rover brand. Then create a story on 500px using 5-10 photos which depict conceptually, figuratively or literally the motto that you’ve chosen. When story is ready to be published make sure to tag it “Land Rover Story Challenge”, this will secure your entry. Photos, title and the story are open to your creativity and interpretation. We welcome all photographic styles and mediums. Contest ends November 12, 2012. For complete list of rules please visit this page.

Let’s sum it up! Your story has to include:
  1. Minimum of 5 photos, maximum of 10
  2. Your chosen quote or mantra and detailed description why you chose it
  3. Photos and text must be your original work
  4. Story must be tagged “Land Rover Story Challenge”
Need help creating a story? Visit this step-by-step guide.


Five winners will each be awarded a contract for $10,000 USD, plus $2,000 USD in travel and use of a Land Rover vehicle for one to two weeks. Each photographer will be given a brief to photograph their vehicle in their style, for use on Land Rover digital properties and potentially advertising for up to 3 years. Each photographer will also receive additional exposure from Land Rover USA owned channels, including email, social media, etc.

Winners will be selected by a panel of Land Rover judges and will be judged on a) creativity, b) storytelling, c) photographic style and d) overall brand fit.

Good Luck!


Login or sign up to comment on this post.

Nathan Larson  over 2 years ago
Comment hidden
Awesome Account
Diana Tula  over 2 years ago
Good question Clay, there is a limit of one submission per person/email address. I would suggest making it one awesome story entry :)
Clay Lipsky  over 2 years ago
Comment hidden
chris stanford  over 2 years ago
Is the contest strictly limited to still images or will they except video as well?
Awesome Account
Diana Tula  over 2 years ago
Hey Chris, It has to be a series of 5-10 images. With minimum of 5 photos. But, if you'll shoot a great video while you're at it let us know, email and I can feature it on our blog :)
MeDo AhMeD  over 2 years ago
i finished my story :)
i hope it get likes
and hope all good luck for All !!
Plus Account
Jason Teale  over 2 years ago
Interesting. Not sure what mantra would fit Land Rover, but that is part of the fun
Valerie Millett  over 2 years ago
Ive created my story and tagged it. Is that all i have to do to officially enter?
Awesome Account
Diana Tula  over 2 years ago
Yup, that is all :) Good luck!
Plus Account
George Strohl  over 2 years ago
So just to be clear, it can be any vehicle? Does not have to be a LandRover, or a vehicle at all?


Awesome Account
Diana Tula  over 2 years ago
That's right, any vehicle or no vehicle at all :)
Dmitriy Bilichenko  over 2 years ago My work Land Rover :)
Yaa Simmons  over 2 years ago
I would love to complete this dream ... Something about an eye that I was born with for photography !!! I would cherish this job.. Along with the others I have ..
Awesome Account
Diana Tula  over 2 years ago
I am looking forward to seeing your entry :D
dixon kenner  over 2 years ago
Is there any interest or possibility for pre-JLRNA content? IE. would they accept photos of vehicles built between 1948 and 1974 (when Land Rover abandoned North America), considering that these are the vehicles upon which LR built their enviable record worldwide. They have been places that the modern Land Rover may never go, and thus have some very exciting photo opportunities.
Awesome Account
Diana Tula  over 2 years ago
Hey Dixon, photos of any cars/brands are accepted :) Including the ones you've mentioned.
Awesome Account
Markus Cuff  over 2 years ago
our archive ,too? or has to be newly created work specifically for this contest??
Awesome Account
Diana Tula  over 2 years ago
It can be any photos for any time :D As long as they fit your mantra and relates to the Land Rover brand.
Alex Thomas  over 2 years ago
This is really cool - just signed up, thinking about giving it a shot. Can the vehicles be modified in any way? Current model years only? I'm guessing it's buried in the official rules somewhere - I'll have a look; both my Discovery II and Range Rover Sport have different wheels etc.
Awesome Account
Diana Tula  over 2 years ago
Hey Alex, it doesn't have to be a photo of Range Rover or Landrover, it can be photos of any cars or no cars at all. As long as you tie in the mantra and photos with concept of the Land Rover brand :D Hope this helps and good luck!
500px Team
Alex Flint  over 2 years ago
Hey Everybody! Thanks for the great comments! Land Rover USA approached us about this promotion and we loved the idea. Being a global community, it's hard to offer things that apply to everyone, but we're working on it. Let Land Rover know you love the campaign and that you'd like to see it where you live. We'd love you, Land Rover would love you, and it just might happen. Thanks again!

Support, 500px

Awesome Account
Ray Majoran  over 2 years ago
Alex, aren't you guys in Toronto? Get on it. ;)

Love you guys...

Plus Account
Jake Faulkner  over 2 years ago
For those wondering, my guess as to why it's US only is that it's Land Rover USA who are running the comp. Yeah, it's a bit sad for those of us outside the United States, but it's not unreasonable.
Awesome Account
Ben Canales  over 2 years ago
Awesome job 500px team for partnering up to do something exciting and rewarding for all involved.
This is a great sign for a new type of win-win for the business, photographer, and all the online entities that will benefit from it. Not sure who dreamed this one up- but I'd love to buy them a drink!
Awesome Account
Diana Tula  over 2 years ago
Thanks Ben! We are looking forward to seeing your entry :D
Dr. Prem Sundar  over 2 years ago
Good luck to those participating, cheers!
Łukasz Kwiatkowski  over 2 years ago
Why isn't it a global event?????
Why only US?
500px will get then bigger traffic which can later result in highter conversion!
Phil Panetta  over 2 years ago
Things like this sometimes come out of a companies marketing budget and this may be the case. Each division will have their own budget. Could be the reason.
Plus Account
Jay Callaghan  over 2 years ago
Likely a few reasons but mainly it would come down to Land Rover's decision as well as possible issues with international laws relating to contests. Best of luck to all that can enter.
Simon Harper  over 2 years ago
Why can't JLR global do this ? Why is it US only ?

I have so many pictures of our Discovery off road doing what its built to do...

Oh well...

Mark Wisecarver (inactive)  over 2 years ago
Can the story contain just one shot of an older Land Rover?
Just by coincidence I took a nice shot of an antique one on Sullivan's Island this past weekend. ;-)
Awesome Account
Diana Tula  over 2 years ago
Mark, it is up to you :) You photos can contain one or no shots of the Land Rover or Range Rover or any vehicle :D It's up to your interpretation as long as your mantra somehow relates to the LR brand :) Good luck!

Our thoughts on photography, web development, and life. Join us for updates, interviews, reviews, and stories.

Subscribe to RSS

Popular Photos

BorrowLenses. Get 10% off your next order with the 500px gift code