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Ralf Becker

Been there, seen that, done that. Life is too short for ugly cars. Re-create and remix.

About me

I love wheeled culture. I am a Motorkultur alpha leader—we are people who have the cojones to roll out their own vehicles or ideas. That is what inspires me.

I am obsessed with creating, collecting, remixing and spreading the most mind-blowing, stunning and awesome stuff I can find. It satisfies me, and I create automotive "mixtapes" on every online channel I can get hold of, 24/7.

Motorkultur: I live in the country which invented the automobile and still has the most desirable automotive brands worldwide. Motorkultur is a German expression which pools every creative automotive culture and sub-culture. Motorkultur is motor culture.

What I Do

I work as conceptual designer, project manager and writer. Some say I am a trust agent, others use my experience and expertise to boost their marketing or even go so far as to use me as a brand ambassador.

Through my work experience I know the needs of brands on the one side as well as consumers and media on the other. Because of my history in car culture at all levels as well as the lowbrow hotrod scene, I know the do's and don'ts of those highly sensitive—and extremely influential—scenes. I am able to connect both, on both professional and personal levels.

As founder and Editor-in-Chief of my private (experimental and neurotic, I must admit) personal website Chromjuwelen.com (Chrome Jewels), I have been lucky enough to create my own network of treasured advisors.

What I offer

To cut the matter short: advertising, brand building, public relations, (social-) media strategies, longtail and seeding campaigns.

My vita has obviously gifted me with numerous established and proven strategic partnerships, alliances and sustained connections with international associations, which I can bring in to create and enhance marketing potentials. In effect, this means my network enables your brand's marketing to simultaneously communicate powerfully and credibly across various channels. Think synergies, think co-operational marketing, think new business: you've got it!

Based on my own everyday communication, I am very skilled in utilizing suitable online tools, i.e. blogs, Twitter, Facebook, YouTube. Therefore I also advise on questions regarding "audience development".

Let's turn the ignition key and get down to business!

Link: http://ralfbecker.com/about-me/

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  • Hamburg, Germany