My mantra for this challenge is "Just let go, and go". I chose this mantra because in today's world, especially in American society and the recent election, people have become to caught up in the status quo and keeping up with the Benjamins. Thinking theres only one way to do things, shutting down anyone who has a different perspective, working long hours for material gain and putting relationships and self-realization on the backburner to be forgotten. I see the Land Rover brand as a means to just letting go, and going out there into the world to physically experience rather than just reading about it or watching it on youtube. The photos I picked are to show the care free attitude, the vulnerability of letting go, yet the strength and happiness gained by just going out there. This is a theme that matches the Land Rover brand and that I could further show if chosen for an ad campaign, matching the overall style but in a fresh new manner.
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