Elad Koren was an Israeli professional soccer player who's dream of exploring the world started as early as his childhood while playing the soccer fields of Mexico. He spent over 20 years playing with various teams and travelling the world, from there he became an executive in the technology and communication sector in one of the world leading companies. Elad spent over 15 years at the intersections of media and technology and have worked creatively with companies such as AT&T, Vodafone, T-Mobile, Virgin Media, Tim Brazil and more . Whether lecturing, managing, consulting, producing or delivering, he was always driven by the creative process.
Elad made a life-changing decision to resign from his position as VP delivery with a successful telecommunication company — it was time for a new adventure. Elad had fallen in love with Africa on a two-week trip to Tanzania in 2009 and decided to follow his passion, and explore the wildlife and nature of Africa.
Elad is a self taught photographer who began his photography work on the fauna, strength, and great fragility of Africa. He chose to use the natural colours of the land to help him portray the animals in almost humanizing way. Elad plays on shadow, light and contrast, to immortalize rare scenes of nature, constantly trying to capture the magnificence of the animals behaviour and the emotion of their look. Through this quest, Elad wants to show the vividness of these animals that are more endangered now than ever, and the immense richness and power that they represent for the planet and universe as a whole.
“I realizes that my photos are the strongest way for me as a wildlife and nature photographer to help raise and create public awareness about the importance of preserving and protecting our nature and wildlife environment.” says Elad Koren
Elad is an award-winning wildlife and nature photographer.He is based in Israel,but spends most of his time in search after the wildlife and animals of Africa. Elad Koren has decided to dedicate his life, time and energy to honour them. He offers an original outtake and mesmerizing capture through his images on the behaviour of Africa’s wildlife. Elephants, giraffes,lions, hyenas, or rhinoceros are just some of the animals that are presented in their natural surroundings. Elad presents photos which emphasize attitudes, animals with almost human looks. Elad skilfully manages through his frontal and close up shots to highlight the animals character traits, as well as the intensity of their gazes and the majesty of their postures, by skilfully playing with light and shade and finding untraditional and surprising frame angles.
Elad's work has been displayed in numerous Israeli galleries and galleries around the world and also published in magazines, photographic web sites, and wildlife and landscape sites, His work is being sold to private collectors, interior designers and can be seen decorating high-class restaurants, law offices, and private homes.
"Whenever I succeed in capturing a frame, that feels like a unique and special moment, it is then I know I have touched the "divine" state called Art”….Elad Koren
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