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Flo Smith

I’m a freelance photo journalist and visual artist, specialized in reportage-, lifestyle- and sports-photography. The core-areas of my work are conflict & social reportages with the focus on Middle East, social documentaries, alpine sports & expeditions, bike sports, white-water kayak, music & subcultures, food & lifestyle, company portraits and the documentation of sports events.

The asset of my work is a solid, reliable & dedicated reportage photography,
captured with an analogue attitude, free from any Photoshop bric-à-brac’s
and in true frame…

candid & pure reportage photography, with a decent pinch of Rock ’n Roll!

Over the last 10 years I was working for various global brands like The North Face, Peak Performance, Petzl, Red Bull, Gloryfy, K2 Skis, Bagjump Action Sports, HIKO Sports, EXO Kayaks, the MS Mondraker-MTB-Worldcup Team or covering the event King of the Alps. Since the beginning of my professional career my work was published over 700 times in global news papers and reportage magazines like: The Guardian, Huffington Post, TIME Magazine, Le Nouvel Observateur, Wall Street Journal, Kristeligt Dagblad or VICE News, and over 400 times in sports & lifestyle magazines like: Random Bike Magazine, Bike Magazine USA, Playboard, Method Mag, Transworld Sports, Paddlers, Rapid Magazine, Kayak Sessions or CLIMAX Magazine.

  • 318 Affection
  • 15,079 Photo Views
  • 60 Following
  • Innsbruck, Austria