To get the maximum amount of pictures selected, remember to take pictures in all of these categories:
Start and end points of the tour
POI – Points of interest, main sights seen on the tour
Pictures of tour participants, both wide-angle and close-up/interacting
Pictures involving the guide
Close-up detail shots of interesting details/unique aspects of the tour
Pictures that show the transport being used on the tour – bike, Segway, car, foot, etc
Shots of unique aspects of the tour or location that catch your eye
1. Start and end points of the tour
You are telling a visual story. Opening and closing shots should show where the tour starts and ends to give a sense of rhythm to that story.
2. POI – Points of interest, main sights seen on the tour
Try to include both people and the mode of transportation used to give the viewer a feeling of being there with you. Also shoot the sights without people, showing the customer what they could photograph themselves.
3. Pictures of tour participants
Show tour participants having a great time! Excellent people pictures showing the customer experience with an authentic and natural feel differentiate us from our competitors and are essential to our Photography project.
Observe the dynamic within the group, moving in and out of it to get the most interesting points of view (switch points of view between “tour participant” and “outside observer”).
Catch the guide telling a story while people are listening with interest and excitement/ all focusing on the same thing and looking in the same direction.
Get reaction shots of the participants (smiles, talking, happy faces). Focus on the moments that have the most intensity and character.
You can ask people to pose if it doesn’t disturb the tour, but make sure the shots look relaxed and natural.
3.1. Wide-angle pictures showing the whole group, preferably in front of a POI
3.2. Close-up pictures focusing on one person or a smaller group within the group
4. Pictures involving the guide
Show the guide as personable, enthusiastic and knowledgeable. It’s best to show her/him engaged in an interaction with a person or the group, or pointing at a POI.
5. Close-up detail shots of interesting details/unique aspects of the tour
Focus on details that help tell the story.
6. Pictures that show the transport used on the tour – bike, Segway, car, foot, etc
Focus on positive aspects of the transport that make the tour unique.
7. Shots of unique aspects of the tour or location that catch your eye
Your creative call!
Did you cover all these points during your last tour?
If not, make sure to do so when you shoot your next tour. It will increase the likelihood that more of your pictures get selected.