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Alter Ego.

Published September 25th, 2012

Jocelen Janon is a liar.

What's more, lying is his trade. Whether moving through crowds of protestors in the city centre or shooting transvestites in a houseboat in Hillsborough, his MO is the same.

He assumes an alter ego, an other 'I', and lies to get his shot.

'Photography is a big lie,' he insists, in a French accent so thick you're inclined to hear everything he says as a profound, existentialist statement ('I am a liar who tells the truth; I am here but am I here really; I am an "I" until I am another "I").

'You are becoming a liar, spending your time lying,' he persists, gently (because Jocelen is a gentle, jovial, Gerard Depardieu type).

'Sometimes you tell stories when you want to get the picture. You can't say the boring truth. You have to add something in there, because you want the story.'

Jocelen's alter ego is a Mt Eden photographer who takes charge, who directs, who flirts, who laughs and jokes in order to connect with his models, who can be anything required in the mom ...

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