I guess you'd call me an editorial photographer.. I'm kind of in fashion, but mostly work on an Ultra / Artcore leaning. It's a tough balance to find the quirks of the new school but still stay technical, to experiment. I use a lot of hard light and high key techniques. My background is beauty photography, I've gradually slid away from it and prefer to simplify my settings. Working predominantly with a single light source.. unless there's a mighty good reason not to.