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Lawrence Bridges


In his 1987 Rolling Stone interview, Stanley Kubrick commented on Lawrence Bridges’ work: “Some of the most spectacular examples of film art are the Michelob commercials. The editing was some of the most brilliant work I've ever seen. It's visual poetry." In 1989, Connoisseur magazine named Bridges "Best Advertising Auteur", stating: "Whenever you see an ad that verges on art, chances are good that Bridges had a hand in it—as either director, editor or graphic designer."

A native of Los Angeles, The Stanford (BA, English) and Dartmouth (Tuck School of Business, MBA) graduate began his career as a Production Assistant on Francis Ford Coppola’s film, The Conversation. From 1973-75, he worked as a film editor for CBS-TV News’ New York office. In 1979, he returned to Los Angeles and founded Red Car, Inc., which now has offices in Los Angeles, New York, Chicago, Dallas, San Francisco and Buenos Aires.

In 1982, Bridges cut Michael Jackson's legendary music video, "Beat It", and in 1984 he edited the grainy, hand-held "Walk on the Wild Side" Honda Motorcycle spot starring Lou Reed. This lead to a long collaboration with agencies such as Weiden and Kennedy, Chiat/Day, and Fallon on brands such as Nike, Pepsi, American Express and Lee Jeans. A fascinating account of Bridges’ creative influence is memorialized in Randall Rothenberg’s book, Where the Suckers Moon: The Life and Death of an Advertising Campaign (1995, Random House). Advertising director Joe Pytka praised Bridges as "the first original talent I've seen in this business in 10 to 15 years".

In 1988, Bridges went from the cutting room to the director's chair, and two of the commercials he would direct—Veryfine Juice’s "Fill Up" and Gravy Train's "Woof Train"—were cited by Advertising Age to be among the top 100 spots of the year. Business Week lauded "Fill Up" as the best commercial of the year and "Woof Train" won the coveted Gold Lion at the International Advertising Film Festival in Cannes, France that same year. In 1999, Bridges completed his first feature film 12, which is now showing in the international film festival circuit. Bridges also co-founded Riddle Productions in January of 2006 and produced an Internet TV game show entitled “Stranger Adventures”. This innovative “advertainment” platform has already garnered two Emmy nominations for production and directing and is currently in its second season.

Also a poet, Lawrence Bridges’ collection of poetry, “Horses on Drums”, was published by Red Hen Press in March of 2006. He was previously featured in Los Angeles Poetry Review, Poetry magazine, and The New Yorker. In May of 2004, Bridges was given the National Endowment for the Arts’ (NEA) Chairman’s Award for Distinguished Service for directing the NEA film, Why Shakespeare?, an inspirational documentary which illustrates how involvement with Shakespeare and live theater can change young peoples’ lives in a positive way. Bridges recently completed a feature-length documentary called Muse of Fire, an outgrowth of the film, Operation Homecoming: Writing the Wartime Experience, he was commissioned by the NEA to direct.

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