Until the 1950s large parts of the Hula valley were covered by the Hula Lake and its adjacent swamps. The project for draining the swamps contributed to settlement in the area and to the addition of large areas of agricultural land, leaving the central lake area as a nature reserve where fauna and flora characteristic of the area could remain. Visitors to the Hula Valley can see the plants and animals that are indigenous to the area as well as migrating birds. Films and audio-visual presentations are shown in the visitors' center, which tell about life in the area 50 years ago.
At the beginning of the 1990s one of the areas of the valley became flooded again as the result of heavy rains. It was decided to develop the surrounding area and to leave the flooded area as it was. The new site – Agamon HaHula, became the second home for thousands of migrating birds that pass through the area in the autumn and spring, as well as the home of many native birds, making it a popular sight for bird-watchers from Israel and abroad. Agamon HaHula has walking paths, observation points, and telescopes for observing the thousands of birds that inhabit the site. Visitors can also go on guided tours that offer explanations about the birds that inhabit the Hula Valley.
Water is extremely abundant in the valley, including springs such as Ein Tina, the Jakhula, and the large northern rivers such as the Dan, Snir, Hermon and the Jordan. Because of the abundance of water the area is green and flowering, and contains numerous nature reserves such as HaTanur, Tel Dan, and the Banias. There are also national parks in the region such as Hurshat Tal.
There are many kibbutzim and moshavim in the Hula Valley, as well as the city of Kiryat Shmona. It has become one of the major tourism regions in Israel, offering activities throughout the year. Visitors to the Hula Valley can choose from a large selection of guest rooms, country lodging facilities, luxury hotels, and hostels. There are also dozens of archeological sites such as Tel Hatzor, tourist attractions such as the Tel Hai Photography Museum, historical sites such as the Tel Hai Compound, and entertainment centers for children and families such as the Manara Cliffs and cable car.