Gran Vía (literally "Great Way") is an ornate and upscale shopping street located in central Madrid.Now, the street is known as the Spanish Broadway, and is one of the streets with more nightlife in Europe. It is known as the street that never sleeps. It leads from Calle de Alcalá, close to Plaza de Cibeles, to Plaza de España.
The lively street is one of the city's most important shopping areas, with a large number of hotels and large movie theaters; it is also noted for the grand architecture prevalent among many of its buildings. Now, most of the theaters are being replaced by shopping malls.
It is considered a showcase of early 20th century architecture, with patterns ranging from Vienna Secession style,Plateresque, Neo-Mudéjar, Art Deco and others.