Gullfoss is one of the most popular tourist attractions in the country. Together with Þingvellir and the geysers of Haukadalur Gullfoss forms the Golden Circle, a popular day tour for tourists in Iceland.
Can you belive that during the first half of the 20th century and some years into the late 20th century, there was much speculation about using Gullfoss to generate electricity? During this period, the waterfall was rented indirectly by its owners, Tómas Tómasson and Halldór Halldórsson, to foreign investors. However, the investors' attempts were unsuccessful, partly due to lack of money. The waterfall was later sold to the state of Iceland. Even after it was sold, there were plans to utilize Hvítá, which would have changed the waterfall forever. This was not done, and now the waterfall is protected.