Chefchaouen is located in the Rif Mountains, and the local Berber Tribe is known as the Rifis. The Rifi Berbers are actually 19 unique tribes who live in Morocco and Algeria. Rif means "edge of the cultivated area" in Arabic. The women wear hats, scarves and colorful cloths around their waists. We encountered many Rifi women in Chefchaouen, but the traditional dress seems to be losing out among the younger generations to more modern clothes.