This is called GanGireddu MeLam (గంగిరెద్దు మేళంవాళ్ళు). The one you see in photo starts to work and visit each house in their area 3 weeks prior to January till 3rd week of January for a festival called PONGAL / Sankraanti (సంక్రాంతి).

These are the people part of / custom of the festival described above. Seen mostly in southern India,

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