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That are sent to people you have to be careful so the way to make the direct-mail work is to make sure that it is indeed personalized to the demographic you're trying to send to in short when. The world would you ever send a message about a practice that is a family practice if in fact the person you're sending it to have no family if you're sending something to people who. Were too old or too young to use the services of the things you're promoting will ignore the that's why we have to match the message with the population you're sending it out and that is a dentist. On every corner when you drive down the street and marketing female appointment separatist time people more of the same as well absolutely early the it it is dumb to do more. Of the same and that's why we talk about positioning or branding of a practice if every practice looks the same and they seem to be offering identical services there's simply no way.

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